Water really is the stuff of life, but how often do any of us really think about it?
We’re proud to be supporting the Love Water campaign which aims to raise awareness of the importance of a healthy water environment, equip people with the knowledge to use water wisely, protect it from pollution and make the best use of our water supplies.
It’s time we all took action.
Litter Free Coast & Sea are one of more than 40 organisations that have come together for the first time to launch a campaign aiming to put us back in touch and change the way that we think about water.
The Love Water campaign is encouraging people to make the connection between the water that comes out of their tap and the actions they take in the home with their local rivers, lakes, reservoirs and the sea. It will make us think about all those little things we do in our daily lives that can have an impact and the small changes we can make to achieve a big difference.
Many people are not aware that actions like tipping waste liquids down roadside drains, flushing wet wipes or washing up greasy pans in the sink harm wildlife and affect water quality by causing pollution in local rivers, lakes and the sea. The campaign wants to give everyone the knowledge they need to make the right decisions for them and for the environment.
Water supplies in England are under increased threat due to climate change and population growth. The average person uses a staggering 150 litres of water a day.
Clean water is vital for people to enjoy the beach and support a seaside economy worth billions. Dramatic improvements have been made to bathing water quality over the last 20 years, but there is always more we can do and we can’t do it alone.